De La Soul and Nas have released the official video for “Run It Back!!,” the standout collaboration from De La Soul’s tenth studio album, Cabin In The Sky. Released August 19, 2026, the visual is now available on both De La Soul and Mass Appeal’s official YouTube channels.

The video takes an imaginative approach to the hard-hitting hip-hop track, using an artistic filter reminiscent of painted brush strokes. The effect gives the visual an almost storybook-like quality, creating a distinctive contrast between its playful, handcrafted appearance and the record’s powerful lyrical energy. Both Nas and De La Soul appear throughout the video in the stylized treatment.

“Run It Back!!” brings together two enduring forces in New York hip-hop, with De La Soul representing their Long Island roots and Nas adding his Queensbridge perspective. The track reflects on hip-hop’s history, evolution and continued influence.

With its unconventional visual style and heavyweight collaboration, the “Run It Back!!” video offers a fresh visual interpretation of a track rooted firmly in hip-hop history while demonstrating that De La Soul and Nas remain creatively relevant across generations.

Tickets are now on sale for the highly anticipated Rock The Bells Festival 2026, bringing hip-hop and R&B icons to the Prudential Center in Newark, New Jersey, on Sunday, November 29, at 7:00 PM.

The festival lineup features hip-hop legend LL Cool J, Lil Kim, Method Man and Redman, SWV, D-Nice, LeToya Luckett, The LOX and David Banner. Additional names will be announced in the coming weeks.

Tickets are now available through Ticketmaster.

KRS-One has released the official video for “What Is The Message” today, August 11, and the visual matches the spirit of the song with undeniable energy.

Bright, colorful, and deeply rooted in hip-hop culture, the video feels like a visual representation of everything KRS-One has stood for throughout his career. From graffiti-covered walls and trains throughout the city to break-dancers bringing movement and energy to the streets, the video puts the culture front and center.

Vinyl also gets its moment, with record stores and displays featuring classic albums that remind viewers of hip-hop’s rich musical history. At the center of it all is KRS-One himself, delivering his rhymes with the authority, passion, and conviction that have defined his career for decades.

“What Is The Message” is already a captivating track on its own, but the official video takes the experience to another level. Rather than simply accompanying the song, the visual reinforces its message by showcasing the art, movement, music, and community that make hip-hop more than just a genre.

At a time when debates about the state and direction of hip-hop continue, KRS-One offers a simple but powerful reminder through both the song and its visual: authentic hip-hop is not dead.