Christian hip-hop artist KB has released the official music video for “Too Unfazed,” the opening track from his latest album, This Cannot Be Sold. The video premiered August 13 on KB’s official YouTube channel.

Set inside a neighborhood bodega, the video places KB in the role of an employee navigating the realities of an ordinary workday. Viewers see him sweeping floors, working the cash register and dealing with difficult customers before the story takes a dramatic turn when there is an attempted robbery.

The situation becomes even more personal when KB realizes that the robber is someone he knows. Rather than allowing the encounter to escalate, KB convinces him to surrender the gun. The two ultimately pray together, transforming what initially appears to be a dangerous confrontation into a powerful moment of redemption and faith.

This Cannot Be Sold, KB’s 13-track album, was released on July 10, 2026 through Provident Entertainment. The project explores faith, family, legacy and the things that cannot be commodified, with KB delivering the intelligent, layered lyricism that has established him as one of Christian hip-hop’s most respected voices.