KRS-One has released the official video for “What Is The Message” today, August 11, and the visual matches the spirit of the song with undeniable energy.

Bright, colorful, and deeply rooted in hip-hop culture, the video feels like a visual representation of everything KRS-One has stood for throughout his career. From graffiti-covered walls and trains throughout the city to break-dancers bringing movement and energy to the streets, the video puts the culture front and center.

Vinyl also gets its moment, with record stores and displays featuring classic albums that remind viewers of hip-hop’s rich musical history. At the center of it all is KRS-One himself, delivering his rhymes with the authority, passion, and conviction that have defined his career for decades.

“What Is The Message” is already a captivating track on its own, but the official video takes the experience to another level. Rather than simply accompanying the song, the visual reinforces its message by showcasing the art, movement, music, and community that make hip-hop more than just a genre.

At a time when debates about the state and direction of hip-hop continue, KRS-One offers a simple but powerful reminder through both the song and its visual: authentic hip-hop is not dead.

Detroit hip-hop fans have a major show to look forward to this fall. The Aretha Franklin Amphitheatre will host “Return of the Legends Vol. 23” on Saturday, September 5th, featuring a stacked lineup of respected veterans in the genre.

Headlining the event is Houston rap icon Scarface, joined by West Coast production legend DJ Quik. The bill also includes fellow Houston artists Slim Thug and Paul Wall, along with Devin the Dude and Lil’ Flip.

The event is presented by McDonald’s and supported by Detroit radio stations 97.9 WJLB and Mix 92.3. Tickets are available exclusively through the box office, TheAretha.com, and Ticketmaster.

As with all shows at the venue, the concert is rain or shine, and event details are subject to change. Prices may increase on the day of the show, so early ticket purchases are recommended.

Grammy Award-winning artist Chance the Rapper will bring his Coloring Book 10 Year Anniversary Tour to the Filene Center at Wolf Trap in Vienna, Virginia, on Saturday, August 1, 2026. Gates open at 6:30 p.m., with the concert scheduled to begin at 8:00 p.m.

The tour commemorates the 10th anniversary of Coloring Book, the groundbreaking 2016 mixtape that made Chance the Rapper the first independent artist to win a Grammy Award. Widely recognized as one of the most influential hip-hop projects of its era, the mixtape features fan favorites including “No Problem,” “Same Drugs,” and “All Night.”

Tickets are available via www.wolftrap.org.