Jill Scott has released the music video for “Norf Side,” her collaboration with fellow North Philadelphia native Tierra Whack. The visual premiered on Scott‘s official YouTube channel on July 10, 2026, bringing the hometown anthem to life with a colorful, energetic tribute to the community that shaped both artists.

Produced by legendary hip-hop producer DJ Premier, “Norf Side” is a standout track from Scott‘s latest album, To Whom This May Concern.

The fresh, vibrant video captures Scott and Whack cruising through the streets of North Philadelphia as they deliver their respective rap verses with confidence and charisma. Viewers are also treated to scenes filmed at several recognizable neighborhood landmarks, including the iconic Sid Booker’s Shrimp Corner.

One of the video‘s biggest highlights is hearing Jill Scott step away from her signature soulful vocals to showcase her lyrical skills. Her confident rap performance complements Tierra Whack‘s imaginative flow, making for a dynamic collaboration that feels both natural and refreshing.