Poet and recording artist Sheldon Gava has just released a new single titled “Guns Down.” This is not just another record shared to extend his music catalog; it’s the single behind a carefully crafted campaign designed to highlight the dangers of guns.

Sheldon Gava‘s message about the risk involved in having a gun, whether for protection or outright evil intent, can be seen and felt in the short film (music video) for “Guns Down.” The visual, which preceded the audio by one day, was uploaded to Gava‘s YouTube channel on March 20. Acted out by Jamaican students, it shows three teenagers arguing in the streets in Old Harbour, with one eventually attempting to resolve the conflict by shooting another. The story takes a twist when the gun accidentally goes off and shoots the mother of one of the teens instead.

On its own the clip is very powerful; however, it’s even more impactful because Sheldon Gava has chosen not to appear in it at all, allowing viewers to focus all their attention on the story being told.

“Guns Down” is available on all streaming platforms, and the short film can be viewed on YouTube.

CLICK HERE TO WATCH THE VIDEO FOR “GUNS DOWN”