The current raining king of hip-hop, Kendrick Lamar, just released the official video for his track, “Humble.”

Many in the hip-hop world are calling it a diss track and some are frantically trying to figure out who he is targeting. Regardless if it’s a diss track or not, the fact is the message is very relevant and one that all artists need to heed.

Click here or on the image above to watch the video.